Link Building is definitely a difficult task if you would like to take it based upon purely human labor to go out and request for links in online like approaching through email or chat or over the phone, whether they are one way or reciprocal link or three way link exchanges.
Here I can give few tips and few resources for link building which you may find worth to have a look while Contacting webmasters/owners of relevant websites requesting for a link exchange. Write personalized emails to request for link exchange with clear info about your website. It will be better if you write 2-3 good things about their site and also your site plus points(positive ones) and tell them how link exchange will benefit both parties. Please do mention good qualities of your website and page rank is always good idea while you approach a webmaster for link exchange.
Do not forget to ask and give these info while sending personalized
(1) URL of link,
(2) Title of link, and
(3) Description of Link
this really helps the webmaster to get Good quality links for their website to achieve Good PR and Good position in search engine.
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